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Testing Campaigns
Always test your campaigns before activating them. Testing lets you see exactly what your customers will receive.
Why Test?
- Catch errors - Spot typos, broken tokens, or formatting issues
- Preview layout - See how emails render on different devices
- Verify tokens - Confirm personalisation variables display correctly
- Check links - Ensure the portal link and buttons work
Test Methods
Test a Single Step
Send a test for one specific step:
- Open your campaign
- Find the step you want to test
- Click Send Test Email or Send Test SMS on the step card
- Enter your test email address or phone number
- Click Send Test
Test All Steps
Send test messages for every step in the campaign:
- Open your campaign
- Click the ... menu in the header
- Select Send Test
- Enter your email address
- Click Send Test
All email steps will be sent to your address. SMS steps require a phone number.
Test All First
Testing all steps at once helps you review the complete customer journey and ensure the sequence makes sense.
What You'll Receive
Test Email Content
Test emails include:
- Your email subject line
- Formatted body content with paragraphs and lists
- Personalisation tokens replaced with sample data
- Portal link button (if included)
- Your company branding (logo, colours)
Sample Data
Test messages use sample customer data:
| Token | Test Value |
|---|---|
{contact.first_name} | Jane |
{contact.last_name} | Smith |
{contact.full_name} | Jane Smith |
{contact.email} | jane@example.com |
{company.name} | Your actual company name |
{portal.link} | Clickable button |
Common Issues
Tokens Not Replacing
Problem: You see {contact.first_name} instead of a name.
Solution: Check that you've typed the token exactly as shown, including the curly braces. Use the Insert Token dropdown to ensure correct spelling.
Email Formatting Looks Wrong
Problem: Paragraphs run together or lists don't format.
Solution: Ensure you have blank lines between paragraphs. For lists, start each line with -, *, • (bullets) or 1., 2. (numbered).
Portal Link Shows as Text
Problem: The portal link appears as plain text instead of a button.
Solution: Make sure you're using {portal.link} (not {portal_link} or similar). The token must be on its own line or paragraph for button styling.
SMS Truncated
Problem: Part of your SMS message is cut off.
Solution: SMS messages over 160 characters may split into multiple messages. Keep test messages concise.
Testing Checklist
Before activating any campaign, verify:
- [ ] All personalisation tokens display correctly
- [ ] Email subject line is clear and compelling
- [ ] Email body is properly formatted (paragraphs, lists)
- [ ] Portal link button is visible and clickable
- [ ] No spelling or grammar errors
- [ ] Company branding appears correctly
- [ ] SMS messages are under 160 characters (if possible)
- [ ] The message sequence makes sense
After Testing
Once you're satisfied with test results:
- Make any necessary edits to steps
- Re-test if you made changes
- Click Activate to start the campaign
Test After Every Edit
If you change a step, send another test to verify your changes look correct.
